Base Your Promotions Around Holidays, Special Events
Posted by: Theo McLanahan in Advertising, tags: AdvertisingIf you are looking for a way to increase your sales, grab your calendar and plan a sale around the next holiday or an upcoming special event. Planning sales around holidays and special events not only gives you a reason to contact your customers, they can also give you new ideas on how to promote your items.
First, take time to carefully consider how your products or services can be tied into the holiday or event you are going to plan your promotion around. If cosmetics are one of your products, for example, Valentine’s Day, Mother’s Day, and prom are all great times to advertise specials and boost sales. Since scrapbook enthusiasts will be sure to snap tons of holiday photos, you could have a big promotion for scrapbook supplies just before the special day.
Thanksgiving is the perfect holiday to use if your company sells kitchen products. You could also use a bridal shower to show off your goods. Businesses that market their products to children, selling books, toys, and the like, can use the end and beginning of summer vacation to highlight their array of products and maximize customer exposure.
If you sell informational products, you can still take advantage of holidays and special events to increase your sales. If you sell an informational product that teaches people how to start their own business, you may want to hold a sale in September, as that is when children go back to school and stay-at-home parents can concentrate on starting a new venture.
January can also be a great month to offer a promotion, as people are realizing how much money they spent on holiday gifts and are looking for a way to pay off their credit cards.
The best way to make a holiday or special event promotion successful is thinking out of the box and making it fun. If the services you offer include event planning, have some summer specials for graduation parties and family reunions. You can give parents who let you organize their child’s first birthday party a year long discount.
You can also join forces with other home business owners and offer combined deals. Going back to the example of selling informational products that teach people how to start a home business, you could take your “New Year’s new-business” promotion a step further and partner with a web designer. Your package could include information on starting an online business and a “starter” website.
Being imaginative is the best way to make your special event or holiday promotion a big success. Use advertisements and specials from other local businesses as inspiration for your own ideas.
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