Business Card Raised Ink Printing Has New Full Color Option
Posted by: Mr Pub in Marketing, tags: MarketingRaised ink printing is a high quality printing method used to make business cards for many years. This kind of printing, additionally termed raised thermographic printing, allows the ink on the paper media to extend up on the paper surface so one can feel it on the paper. This raised ink feel is considered to provide a more memorable higher quality feel than a plain flat printed business card.
To produce the raised ink a powdered polymer is dispensed to the printed ink before drying of the ink. Afterward as the ink is dried the ink that has the powder trapped dries with a raised impression of thickness over the flat paper surface. Occasionally, it is wanted to have only a share of the ink raised. Therefore, some of the ink is dried previous the powder being dispensed. This segment of the ink will stay flat. It is the segment of the ink that is not dry as the powder is dispensed that will be induced to have a raised touch.
Many times, raised ink printing is kept limited to only one color. Additional colors adds to the complexity of the printing process. If two or more colors in a design must be printed very close to one another, then there is usually an additional handling charge for the printing due to the tighter registration required in handling. Printing designs with 3 or more colors has been rare because the increased complexity causes the printing to be quite expensive.
One choice to analysis additionally to a hunger as further color is the reason of a colored wallpaper take. This must be reviewed methodically because ink colors will illustrate a change on assorted colored backgrounds. Choices on colors, thickness, and texture of paper media provide an extremely large sum of choices for designing one’s card.
An additional design characteristic which adds intricacy and additional expenditure to the raised ink printing process is whether the design entails the ink to extend to the edge of the card. A design that includes ink being printed to the card’s edge is termed to be a full bleed to that card edge. A business card design which uses full bleed causes further handling complications which is regularly handled by further elective charges for each card edge requiring full bleed of the ink.
In recent years there has been the evolution of a 4 color choice to the raised ink procedure. Cards can now be printed full bleed on all edges, through a full 4 color printing process and have the whole printing raised. As a case in point, you might fill the front of the card with a color photograph and have it all raised. For now this process is only available on heavy weight bright white glossy paper media. It definitely extends the alternatives offered for thermographic raised ink prints.
This should provide you a brief study of the raised ink printing procedure. So with this information you should be ready to proceed to use your creativity and make raised ink business cards that brand your business image for success.
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