Choosing a trade show booth that reflects your corporate style
Posted by: Eric Lindmeier in Marketing, tags: MarketingChoosing the portable booth for your company’s upcoming trade show can be a real headache but it doesn’t have to be. With a few simple suggestions in mind, the selection process gets a lot easier.
That big trade show is coming up fast there’s so much to do: print brochures, finish that PowerPoint presentation and wait - you also need a trade show booth! But what kind of booth should you choose? Do you want to go understated or do you want to make a splash? You want to impress the people attending the trade show - chances are, they’re the important folks in your industry, the decision makers. And you know what they say: You only get one chance to make a good first impression.
But with literally thousands of options, how do you narrow down all the choices and pick the trade show booth that best represents your company? There are three main factors to consider: size, style and price range.
The range of sizes for trade show booths nowadays is incredible! You can get something from as small as 10×10 feet to as grandiose as a hulking 50×50-foot display. You can even get a 30×100-foot trade show booth that simulates actual office space. The type of booth you choose ultimately depends on your business needs, your style and your budget constraints.
Do you want a simple backdrop with a couple of countertops? Or are you looking for an elaborate display (configured with a reception area, display rooms and conference space) that has more square footage than the average apartment in New York City?
Whatever style you decide upon, it’s crucial that your trade show booth be approachable. You don’t want to spend thousands of dollars on something that’s so intimidating it’ll keep people away in droves. Be sure the style of your booth reflects well your company culture, products and goals.
One other thing to keep in mind is that trade show booths not only come in all sizes and styles, but in a wide price range. For instance, you can design a basic trade show booth that is fully functional and professional looking for less than $500.
But, if you’re looking to go really high end, how about custom designing a portable trade show booth with the potential to eat all the others alive? For about $240,000, you can get a custom-made double-deck booth with every imaginable feature. Okay, so maybe you’re not the marketing director for Citigroup or Goldman Sachs. Let’s think a little smaller.
Ah, here’s a nice middle ground! Consider a nicely appointed portable trade show booth that won’t put a permanent dent in your marketing department’s budget. If you’re willing to spend a few thousand dollars (to upwards of $15 or $20,000), you can get a really nice trade show booth that will showcase your company and its corporate image in a positive light.
Regardless of the size and style of booth you design or select, be sure it appropriately represents your business and your industry. If you choose well, you will have a portable trade show booth you can proudly depend on for many years to come.
When shopping for your trade show booth, be sure to check out the idea gallery at Expo Marketing (www.expomarketing.com) for inspiration and suggestions. The design pros at Expo Marketing can work with you to design the booth that’s just right for you.
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