Client Testimonials - The Ultimate Promotion Tool?
Posted by: Brian D. McEvoy in Internet, tags: InternetAre you making the most of testimonials that you got from satisfied clients? If not, here are 7 ways to boost your marketing efforts
1) Make sure any testimonials you use on your website, really stand out from the rest of the text. Put a box around them, or use different fonts. Make sure you include their name (rather than their initials) and perhaps where they’re from, to add credibility. If they have a website, include their URL, but don’t make it an active link, as you want visitors to stay on your site! Use testimonials that refer to particular aspects of your business, for example, your great customer support, super price or even speedy delivery.
2) Have a frequently asked questions (FAQ) page and include testimonials here. This is very powerful if you can use a client testimonial as an answer. For example, you may include a question about customer support, and then use a testimonial confirming how good it is, as the answer.
3) Set up your testimonials in an autoresponder sequence. If people sign-up for your ezine or newsletter or to get a free report, make sure in any subsequent autoresponder emails, that you include your best testimonials.
4) Batch up a bunch of testimonials into your own report or guide in PDF format available as a free download to help your prospects and clients with future shopping. You could set them up by categories according to which types of services you offer for handy reference, too; for example, Audio Software, Books, Copywriting Services, etc.
5) Turn your testimonials into case studies and articles to use for promotional purposes. Start off with enticing headlines based upon the main point each testimonial focuses on like Super Support Service, Awesome Attention to Details, etc. Then include quotes or excerpts and even a link to your site for more information or to download the entire report or case study (or have this preloaded into an autoresponder and offer the web address to it as a Free Report in your last paragraph). Submit the articles to online article directories.
6) Use snippets of your testimonials in offline marketing like brochures and print newsletters and post cards. And use some online in blog posts and blurbs with forum comments and other interactions.
7) Use press releases if you believe offline publications and media may have an interest in your information, query them by researching how to do this first in freelance writer books from the public library. Then take action: submit the press releases to online press release sites and PRWeb.com then follow up with editors and publishers.
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