Preselling a product before you create it is usually a good strategy. That way you can determine if there is a viable market before you spend time and resources on developing the product. My friend Ken McArthur (famous for jvAlert, jvAlert Live and his digital watch) has managed to presell his upcoming book so well that a major publisher is making it their headline book this spring. A big advance has been paid, full color ads are being printed, everything for a big book campaign is in motion.

One little hurdle stands in the way: Ken hasn't yet written the book! Perhaps Ken took this pre-sale marketing idea a bit too far.

Because I have written many ebooks and reports, I know that it is a lot of work (at least for me) to produce a full-length book. Therefore, if I were in Ken's shoes, I would feel worried and under pressure. Generally, when I am entering a new venue in which I have little experience, I try to look for a good mentor -- someone who has already been successful at what I want to accomplish. In his book project, Ken has engaged a mentor who is one of the best in his line of work -- Glenn Dietzel and the team from Awaken the Author Within. They agree and are confident that Ken can write a bestseller in only 12 hours.

Half the pace of a good typist performing clerical work, 12 hours for one hundred pages equates to 8 pages per hour, or approximately 30 words each minute. So to meet his goal, Ken has to type about 30 words per minute, while putting thought into his writing, and editing at the same time! I've got to see this to believe it.

Ken has invited me (and you) to watch over his shoulder as he's writing his book. You will learn the tips and tricks Glenn and his team use to make Ken a bestselling author in record time. If you're doing any amount of writing this could be a very interesting and educational journey to watch. Ken is a big and generous man, but there is limited space to watch over his shoulder.