It is amazing to know that there are only a handful of public relations firms out there that truly know how to harness the power of public relations . Then it is not surprising the TV and radio interviews are the best, yet least known, public relations tool to promote businesses.

Interviews can be fantastic public relations opportunities, but you really need to maximize your time on-air!

Marsha Friedman, Managing Director of Event Management Services, a national publicity firm says " As with most things, there are insider techniques that can help radio and TV interview 'first-timers' do a powerful job. In fact, here are eight":

1. Always Be Geared Up For Your Interview. Before going on, make sure you're fully prepared with facts, figures and anecdotes to talk about when you're on the air. In order to really prepare, get a sheet of paper and write down all of your most important information and study it! Marsha Friedman says, "The viewers or listeners will know if you are full of information or full of "you know what." So make sure to be prepared, or you will totally lose their attention."

2. Practice makes perfect. Marsha Friedman adds, "One of your key challenges is staying 'on-message.' Radio/TV hosts and audiences have a way of yanking you off course. So here is your challenge: keep afloat while you are on-air. Never been interviewed by the media before? Well then why not get a media coach. Got experience already? Then keep sharp with mock interviews with your colleagues." Be sure you're fully prepared to handle ANY questions that come your way.

3. Public Relations is not a One-Day Thing. Public relations campaigns are not a one-time deal and should be developed into a longer national approach. The longer that you are out there on television and talk radio, the more you will recognized as an expert in your industry.

4. Got a Schedule? Then Pack it With Interviews! When it comes to the number of interviews you schedule and give, you must do as many as possible to really see some positive results. Marsha Friedman adds, "Talk radio interviews can be an unsurpassed way of informing millions about your product!without leaving the comfort of your home or office."

5. Be available at a moment's notice. Any appearances on the media that you do should be viewed as "top priority." That means, when they call..you be ready! Marsha Friedman adds, "That means anytime!" Being on the air, often and at any time, will boost your company's visibility! and sales!

6. Sparkle on air. When you are really enthusiastic about something, you can not only hear it in your voice, but it is also catchier than heck. Marsha Friedman adds, "Keep the viewers and listeners interested. Treat every interview like it is your most important!"

7. Keep the audience listening. When it comes to the media, entertainment is the key. So just really focus on supplying information in an entertaining way. If you keep it entertaining, the host will really help you push your message!

8. Good time management. If you really want to get the most out of your television or talk radio appearance you need to make sure to maximize your time. Be entertaining, be information and educate. These three things will help you give good interview.

Well, that's it. These 8 tips should help you with your media interviews. If you would like to learn more about gaining national and local media exposure for your company, product or service, without the financial burden of monthly retainers, Marsha Friedman is here to help . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a PR expert Marsha Friedman has the ability to get the media attention that you desire without breaking your budget with costly monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit her firm online at www.emsincorporated.com.