Do You Need Internet Marketing Gurus?
Posted by: Randy - The Hermit - Baustert in BusinessI am a firm believer in continued education. This includes the Internet Marketing field BUT do you really need a coach or a mentor?
Before I answer that question let me first tell you that I have spent tens of thousands of dollars on coaching from people like Michael Cheney, Mark Hendricks, Sterling Valentine, Mike Filsaime, Alan Bechtold, Michael Fortin and a few others. So, I am speaking from experience. In my case it was money well spent because I have earned a lot more back then I spent.
With that said, a coaching program can increase your income or even just get you started but the benefits that you get will depend a lot on you.
* What you expect from the program and how far down the road you are.
* How well you relate to your coach.
* How much effort you put in to the program.
* And believe it or not how much you BELIEVE in the program will make a big difference.
Your Expectations - Before you get into any coaching program you should have some sort of goals already set up. When you look at a coaching program you need to know if it will move you closer to your goals. These are the expectations you will set for the coaching program. These expectations should give you a good idea of what level of marketing you are at. The program must match your level of experience of you might be wasting your money.
If you are just starting out you will need a coaching program that will teach you all the basic strategies that you will need to get started. These will be things like outsourcing, getting a website up and running, product creation, lead generation, traffic and the list goes on.
If you are just starting out I would recommend for coaching that you find a coaching program with a low price point that lasts 3 to 6 months. This will be long enough for you to learn a ton of information, but more importantly, to put it into action while you are still in the coaching program. By taking this action if you have any problems you should be able to ask your coach and by all means if you have a problem ask your coach, that is what they are there for.
Relating to Your Coach - Before you join any coaching program check out the person or people running it, sign up to their list(s), read their blog(s) and review their products and sites. Make sure that your prospective coach is some one that you can relate to, by this is should be someone that you respect, admire, has the same ethical view point as you and is further along in the process then you are.
Does your coach need to be a “Guru” or an expert at everything? No, to be honest there is no one that knows everything. You need a coach that is capable of moving you from the level you are at to the next level. This means that your coach only has to be a little farther along then you are.
How Much You Work At It - Yes, you will have to put some effort in to your coaching program. Just like with everything else the more you put in to it the more you will get out of it.
All good coaching programs will give you homework. Yes, you will have to do something to learn. When you get these assignments do them but don’t do them by rote, dig into them and make sure you understand what you are supposed to understand. If they ask you to read something don’t just skim over it, read it! Read it twice or three times until you fully comprehend what the purpose of the reading is.
Believe - Your mental approach to coaching is more important than any other aspect. You must believe you are going to get the results that you set up in your expectations.
If you don’t believe that the coaching program you are looking at will move you closer to your goals and I mean believe 100% then don’t join the coaching program.
Belief in your coaches’ sales copy or sales pitch is also important. If the sales page for the coaching program says you will be making $100 per day at the end of the program and you don’t truly believe it then why would you sign up for it. I know it is hard to put the emotion of a sales pitch aside and think logically, but if you want the most bang for your buck you need to truly believe the pitch.
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