Do You Refurbish your Old Exhibit Booth or Not
Posted by: dexter in Marketing, tags: MarketingTimes are changing; along with these changes are your compnay’s images. You currently own an older trade show booth which was great a few years ago. It is now out dated and has seen it times. What do you do? Do you refurbish the older booth or do you look for an alternative plan like having a new booth design and built? Some exhibitors are faced with this problem some time or another. Here are few reason why or why not to refurbish your booth.
If your trade show booth is overweight and cost a great deal to ship to the convention hall it’s time to refurbish or seek other alternative. One can always rent a booth if you do not have the budget for a new booth
If your existing tradeshow booth is costing a great deal to set up, it’s time to refurbish or even seek to purchase a more economical booth structure
It maybe tie to change your booth or refurbish if your trade show exhibit booth looks outdated. Your booth says a great deal about your company. Your booth should reflect your company image
If you are paying a great deal to store your older trade show booth and are not getting good use out of the booth, then it?s time to refurbish or get a booth that satisfies your company?s taste. Newer booths tend to be lighter in weight and can save a great deal in storage. If your decide to refurbish, this may eliminate some components that you no longer use or need
Not all the time it is economical for you to refurbish. There are time when the cost to refurbish is just not worth it. You may have the choice to use older existing components with newer ones to make the entire exhibit booth look new and refreshed. You may wish to get rid of all the heavier components and only keep the lighter ones. Cost and weight as well as image should be your deciding factors on whether to refurbish on not
In conclusion if the cost to refurbish does not give you the look you are after, or if it doesn’t reduce the weight, then I would suggest seeking a new booth. You are paying too much for exhibit space in order not to look your best at any trade show. I have seen companies spend minimal amount on their trade show display booth at these shows. They did not get a significant amount of return on investment only to turn around and blame it on the show. Your trade show booth as well as your marketing should take top priority do not cheat yourself. It?s probably not the show, it maybe something you did not do correctly.
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