Email Marketing: When You Should Start And How Often Should You Email With Your Email Marketing System
Posted by: Genhi Hawes in Business, tags: BusinessIf you have a large or small business, you should definitely start your email marketing campaign immediately. By that, I mean the process of collecting prospects’ and customers’ email addresses to your database, and then sending them relevant information and offers via email.
The question of how often to email is somewhat trickier. Ultimately the question is going to be answered by what is optimal for your market. Some marketers send messages out every day!
If you are looking for some guidance, here are a few thoughts to enable you to figure out the optimal frequency between emails.
Take a look at the competition. Figure out what they have done, especially the successful ones. Follow their example as the place to start.
Of course, when you begin acquiring readers, you can and should inquire how often they want to get emails from your company. You should not take what they tell you as gospel however: people are not always honest in these type of surveys. As an example, people will report that they never buy from telemarketers, when their credit card statements reveal the opposite.
Figure that out!
Therefore, when conducting your own marketing, it is foolish to take anything at face value. To the contrary, commit yourself to radical testing to decide the best course of action.
The other item you should keep in mind is the difference between autoresponders and broadcast emails.
Autoresponder emails: consider what is an appropriate for the automated emails sent to your list. You may want to space them out every day or every other day. What is often common is to send them out every day for a while, and then stretch out the duration after the first seven or ten days.
Broadcast emails: these will be written by you, or have them written. Therefore, give some thought to how often you can consistently produce them. More important than that, what will your readers expect and respond to?
With some effort, you can decide the frequency that is optimal for emails sent from your email marketing system.
Entries (RSS)