Email Marketing: Who Should Be Using Email Marketing To Promote Their Business?
Posted by: Darrel Hawes in Internet, tags: InternetEmail marketing is just one of many tools available to market your products and services. Is it right for you?
Here are some criteria for you to consider.
1. Is email used by the majority of your intended audience?
If a sizable number of your prospects do not use email, you might want to find other methods of communicating with them. If, on the other hand, your target market already makes use of email nad is comfortable with it, email marketing may be an excellent choice for your business.
2. The decision to buy your product or service is not made on a moment’s notice.
While there are exceptions, generally where customers want to learn about the product or service, you have a good candidate for email marketing.
3. You have something to give away.
If you can offer a complimentary version product or service, email marketing will most definitely work for you. This is true for two reasons. First, the free offer encourages the prospect to overcome their reluctance to fill in their name and email address. Second, by giving them a free item, the prospect can take your company for a test drive with no risk.
The tangible aspects of your free item can be discussed through follow up emails, either to explain the value of what was received, or if you have provided a free report, you can simply break the report up and deliver it in small chunks over the next seven, ten, or more days.
4. You have a back end. In others words, you have something more to sell the buyers of your products and services.
If you have only one product or service to sell, you should correct that problem right away. Do you see why? You will have already invested a great deal of money and work to identify your target market and also encourage them to make a buying decision. Without a doubt, some of them will want more of what you have to offer. Still others will want everything you sell. The most effortless sales available are those to existing customers. The reason is simple: they want what you have for sale and they trust you to provide it.
Let’s suppose you are selling an ebook or report on how to get started in the dog training business. In addition to that product, you could also sell a workbook complete with checklists, a teleseminar series, a coaching program, and a certification program.
Any business, retail or wholesale, service or product oriented, can use email marketing.
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