Finding Pure Hoodia Gordonii and the CITES Certificate
Posted by: Reagan Miers in HealthAnyone who has considered hoodia diet pills and has done any research on them has read about the importance of looking for a CITES certificate to identify authentic hoodia gordonii. I often wonder if people even understand what the certificate is and why it so important to look for one. If you have a basic understanding of what a CITES certificate is and what its role is within the hoodia trade, you’ll know why looking for one is so important when trying to find authentic hoodia gordonii.
The hoodia gordonii plant is a protected species due to its limited supply and high demand. It is only found in South Africa and until recent years, was only grown wild. Due to the increasing popularity for hoodia gordonii, farming began in an attempt to keep up with skyrocketing demand. In order to protect the hoodia plant and the industry as a whole, including the San people who have a vested interest in their native crop, the South African government implemented controls, licenses, and regulations for the harvesting and exportation of hoodia gordonii.
As a consumer, one of the regulations that you should know about is the CITES certificate. While there are other documents involved in the hoodia gordonii trade market, I am going to limit this article to the discussion of the CITES certificate. CITES stands for the Convention on International Trade in Endangered Species of Wild Fauna and Flora. The certificate serves as an international agreement between countries that, in essence, protects the plant from being threatened due to trade.
For hoodia gordonii to be exported from South Africa by a company, they must first obtain an export permit from CITES. There is no getting around it. Any shipments of hoodia gordonii out of South Africa must have these CITES permits. These permits are valid for six months. This means someone who has obtained a CITES permit has six months to get their shipment of hoodia gordonii exported. If they fail to get their shipment out within six months, they must reapply and ask for a new permit.
This is important to understand because there is some confusion in the hoodia industry about the dates shown on CITES permits. People are led to believe that CITES permits must be “current” in order to be valid, otherwise they don’t mean anything. They mistakenly believe that if the CITES certificate is older than six months the company must be lying or must be trying to pull a fast one on the consumer. In some instances an “old” CITES certificate may be just that, but it is not necessarily the rule.
Suppose a supplier exports several thousand kilograms of hoodia on one permit, and that inventory of hoodia gordonii doesn’t actually sell out for eight or nine months. The original CITES permit, along with the original issue date shown on the permit, will always be attached to that inventory. Even though the date on the CITES permit will be older than six months, that CITES permit is still valid and still provides proof that the hoodia gordonii used is authentic. Keep that in mind as you are looking at CITES certificates from companies you are considering buying from. An older date doesn’t necessarily mean the CITES permit is invalid and the hoodia gordonii used isn’t real.
Another point to keep in mind is that the company or supplier shown on a CITES certificate doesn’t always match the name of the company selling the actual end product. For example, you may be interested in buying a hoodia supplement from “Helen’s Health Company” so you go to their website and you view their CITES certificate. Everything checks out except you notice the supplier shown on the permit is a company called, “Supplier Incorporated.” Shouldn’t the company listed on the permit be Helen’s Health Company? Not always.
Supplement companies purchase their hoodia gordonii from suppliers. Suppliers are the ones that are listed on the CITES permits. These are the companies that actually go in and export the hoodia out of South Africa. There are only a limited number of suppliers who can obtain CITES permits. In the above example, the ABC Company is the supplier of the hoodia gordonii to the XYZ Company.
Finally, just because a CITES certificate is displayed on a website doesn’t mean the company uses as much authentic hoodia gordonii as they claim. Hoodia products are classified as supplements so they are not regulated. As a result, companies can make claims that aren’t necessarily true. For example, you may be interested in a hoodia diet pill that contains 500mg of hoodia gordonii per capsule. You go to the company’s website and sure enough, they display a CITES permit so you immediately think the product is authentic.
All the CITES permit is meant to convey is the supplier had permission to export a certain amount of hoodia gordonii out of South Africa by a certain date. Once it arrives at the companies that are packaging hoodia products, they can do whatever they want with it. They can claim they are selling a pill that is 500 mg of pure hoodia gordonii, but it may only contain 150mg or 250mg.
I hope you now see what the CITES certificate is, and what it isn’t. Now that you know the role of the CITES certificate in helping you identify pure hoodia gordonii, you can find the hoodia products that are authentic.
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