This article will go over a few tips and tricks on how to maximize your sales letters. This information comes directly from Dan Kennedy’s book The Ultimate Sales Letter. Dan Kennedy is one of the foremost experts in the copywriting field and his books are very helpful.
Copywriters use their own writing to gain sales leads. If your work has been inconsistent, you should consider using a sales letter to help stabilize your workload. After you send out enough letters you will begin to learn how much work you can expect from how many letters you send out. This will allow you to stabilize your work and keep business coming in. You can then control your work as well. You can send out more letters when you have more time to work, or you can send out fewer letters when life gets a little busier.
If you have a lot of telemarketers as clients or you would like to start developing telemarketers as potential clients, then you may want to develop a sales letter. Due to new laws and a high amount of turnover, telemarketing has become much more expensive and more inconsistent. Developing a sales letter to send to qualified prospects can make telemarketing more effective and possibly reduce turnover. Quantifying savings and training employees in better sales will attract new telemarketing clients because they will see that you are successful despite their business’ struggles.
Another great area to discover new business is through doctors and dentists. Doctors and dentist are quite often looking for new clients and a well-made sales letter can help increase their referrals.
These were just a few methods outlined in Dan Kennedy’s book. If you’re just starting out in copywriting, or even if you’re a seasoned profession, this article, and Dan Kennedy’s books, can help you discover new business sources. Hopefully this article will help you maximize your sales letter and make you a more successful copywriter.
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