How To Develop Lasting Relationships With Customers Inexpensively
Posted by: Stu McLaren in Marketing, tags: MarketingCustomers are the lifeblood of any business. Having a good relationship with them is paramount if you want to keep them coming back and have a successful business. Here are some creative ideas I want you to write down to make that possible. The focus of all these ideas is on giving to these people. Your focus has always got to be on giving first.
My goal in everything I develop, whether it be articles, blogs, teleseminars, newsletters or any product or service, I try to give you as much value that I can jam in as possible. Building a relationship with you is what is my number one focus, and it has to be yours too.
What would you be able to really do for them is you are on a tight budget?
Firstly, develop an online newsletter.
I used to publish a newsletter once a month, called Insider Ideas, which people could (and still can) sign up completely free. Within each of those newsletters I try to provide as much information as I can, so they usually end up being 15 to 20 pages long. Of course, this takes a long time to put together, but I want to ensure that my customers are always feeling like they are getting more information then they expected. Customers of my newsletter continually send me testimonials explaining how grateful they are for the amount of value I put into each newsletter.
A second option, which I actually use now instead of a newsletter is developing a blog. If you are new to the blogging world, they are basically an online journal. What is great about a blog is you can use it a variety of way. It has given me the ability to use my blog as a platform from my online newsletter. What is even better about this is that the entries don’t have to be nearly as long and it is a lot easier to keep in contact with your customer base more frequently.
Sites like Wordpress and Blogger allow you to develop blogs for absolutely free. They are super easy to use and you can customize your blogs any way you want, and again they are free!
If you want to see how I have set up my blog and get an idea, you can go to www.myideaguy.com and sign up for free.
On-line blogs and newsletter give you the opportunity to provide your costumers with tons of valuable information.
Teleseminars are another great technique that you can use to build relationships with your customers. If you do this you really have to focus on the giving aspect - make sure you are always providing ample amounts of valuable information that your customers can use.
Nobody wants to be on call that is boring and where they can easily loose interest. You have to be able to keep your callers engaged and make the call fun to listen to. Sometimes on my calls I do things like hold a contest to keep the listeners engaged.
You can have a contest for anything - I’ve had everything from naming a new product or service I just developed to testimonials contests and creative idea contests. Your calls should always be packed with information, engaging and make it fun. When making it fun, always remember to remain focused on providing valuable information and being of service to your costumers.
There they are! I’ve outlined really great, and cost effective, methods that you can start using today to build better relationships with your costumers and even potential customers.
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