Click Partners

This article is for you if you know that a higher click through ratio in Google AdWords you can get higher ad positions without increasing your cost per click. You want a way to see which ads are already performing well in Google AdWords. This article is going to show you a great strategy for finding out which ads are already performing well on Google AdWords.

Advertising is selling in print. You want your ads to sell whatever it is that you’re promoting on your website.

1.) If you’re goal is to generate sales leads by giving away something for free on your website in exchange for your visitor’s email address then your ad should clearly promote the benefits of your free offer.

2.) Do you run an ecommerce website selling products online? If you said yes then your ad copy should be specific to the benefits of the product(s) you’re selling. Remember your ad copy is your salesperson in print.

Next, I’m going to show you the fastest way to get ideas for writing your ads. Write down your main goal on a piece of paper (generate a sales lead or promote your product(s) for sale).

Pick a popular keyword or key phrase that’s related to what you’re promoting (write it down).

Let’s go to Google.com. Now enter in your keyword and hit the search button. Once the page loads you should see several ads at the top and right hand side of the page. Take a few moments and read through these ads. Do any of them have a similar offer to yours? Write down the ads that have a similar offer to yours.

Let’s take it one step further… Since your main goal is to find the best performing ads for your keyword or key phrase we’re going to use a technique here that gets Google to show us the ads that are getting the best Click Through Ratios (CTR’s, simply put the most number of clicks based on the number of times that ad was displayed for your keyword).

Let’s go back to Google again and type in your keyword with what is called a wild card after it. It should look like this (your keyword 7uyr5). “Take out the ( ) when you do your search. This strategy will show you the ads that are already getting a decent CTR in Google. It works because obviously nobody searching with (7uyr5) after your keyword. Google’s goal is to show the searcher ads that are most relevant to the keyword that was searched on. Since nobody actually searches with 7uyr5 after your keyword Google will display ads that have historically performed well for your keyword.

Do you see ads on the search results page? Write down the ads that appear to be promoting something similar to what you want to promote. These ads will give you a good starting point for writing your own ads.

I use this technique every day when I’m launching a new campaign. When I want to find out which ads are already performing well in Google this is the technique that I use. You know have a great way to find good ad copy ideas for your own ads.

I hope that you found this article useful and that you’ll get some great ideas for your own ad copy.

Conclusion: Remember the main goal of your ad is to get the searcher to click on it. Clearly promote the benefits of your offer in your ad copy, think of your ad copy as your salesperson.