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Review of "Report on Affiliate Management Software"

by Rick Hendershot, Linknet Marketing Resource Library

Getting good objective information about complex ecommerce solutions such as shopping carts, merchant accounts and affiliate management software is difficult to say the least.

For years Ralph Wilson (www.wilsonweb.com) has been one of the most reliable and relatively objective sources for this kind of information. I recently renewed my membership at www.wilsonweb.com and along with the renewal came a "free" download of several of his in-depth studies of various software programs in this field.

One of the downloads is Wilson's "Report on Affiliate Management Software" (ROAMS). I specifically wanted this report because I am shopping around for an affiliate management provider.

This book covers a wide range of programs and provides actual user input (Wilson has direct reports from 90 affiliate management program users). It is certainly helpful to have the author's summary of all the main types of affiliate management solutions. He breaks these down into

- Commission-based - where you pay a percentage of your sales to the provider.

- Fee-based - where you pay a flat fee for a certain number of transactions

- CGI Programs - where the merchant runs software on the company's own server

- E-Commerce Solutions that bundle an affiliate program with other e-commerce services such as a shopping cart

At the time of writing (May, 2001) commission-based solutions were the most popular among respondents.

As I mention above, this book was produced in May, 2001, and has not been updated since. So the information is at least 4 years old. A lot of water has passed under the bridge since then. That means this book is only useful for helping to understand the comparisons and get a sense of what people were looking for in such a package.

But I suspect it is useless for helping you make a final decision. While this area (ecommerce) is possibly not as fast moving as some, you simply cannot assume that any of the information is still accurate after a four year period.

While you wait for the revised edition of "Report on Affiliate Management Software from Ralph Wilson, here are a couple other resources you might try:

Affiliate Section at Mike's Marketing Tools

The AffStat 2004 Report from Shawn Collins - "...is the result of surveys from more than one-hundred and forty affiliates."

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