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Creating an eBook allows you to use it to cross-promote it as a free bonus with another person’s services or products.

Now, I know some of you may be thinking to yourself, ‘What is he talking about?’It may sound a bit weird at first, but I mean exactly that. Approach people who are selling competitive products by asking them if they would like to add to their current package.

People are always interested in looking to add more value to their current products or services. Now you’re giving them a reason and a very easy way to add value to their current products or package.

You may be thinking, well what is in it for you? This will allow you to cross-promote your products or services.

Think about how simple this is. Within your eBook you can talk about your own products and services, which will help you gain customers right?

Now, you don’t want to make your eBook one big sales pitch for one of your products or it is unlikely that your competition will bundle it with their own package and people won’t take you seriously.

Integrating cross promotion into your eBook without making it come off too dominant is one of the strategies I teach people when going through the mechanics of creating your very first eBook. You want to make sure you are not making it sound like one big sales pitch, yet you can still have the benefits of informing them about your products and services. This is something you should be constantly thinking about.

You want to make sure that your first and primary focus is giving quality information. Doing that is a sales tactic all on its own. People will learn to know, like and trust you on their own. Of course, it doesn’t hurt to throw a few links and information about your products though!

You should really be asking yourself, “How can I cross promote within my eBook so my competitors can give it away as a free bonus to the same particular target market I work within? How can I do this by still providing them quality information but making sure people will learn about me and my products which will generate me leads?”

Cross-promotion is just one strategy on how you can use your eBook. Next time you are creating one, start thinking about other way you can use it.

Ideas will come to you when you explore the possibilities of creativity!

This entry was posted on Monday, September 22nd, 2008 at 3:10 am and is filed under Marketing.You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.