The Pros and Cons of Using Subdomains
Posted by: Ricardo d Argence in Marketing, tags: MarketingMost businesses don’t like to use subdomains because they feel like they give them a disadvantage in many areas, such as having a prefix name before your website, being ignored by bots and index spiders in search engines and all in all, it just doesn’t look right. So let’s check our facts on subdomains.
A subdomain is substitute or second level of a domain. A regular domain looks as follows: www.domain.com. A sub domain looks like this subdomain.domain.com. Subdomains do not have www on the front of them.
Subdomains have a good efficiency rating. Search engine spiders don’t have a specific ranking system to tell the difference between a regular and a subdomain. If your site has the correct SEO keywords and is optimized, it doesn’t matter if you have a subdomain or regular domain name.
Lets say that your site has a plethora of categories in it. In searching the Internet, it is possible to search each personal section and get a positive rank.
Search engines will view subdomains as a new site since it has its own index and home page. If you create subfolders, the search engine will not detect them, but instead read the parent folder as one set of site information.
People worry about their subdomain getting banned if the main domain name is banned. If the main domain is banned, it will have an effect on the subdomain. You see this happen often in adult content sites that have violated certain agreements that they have signed with a provider that does not want a domain used for adult material.
Using a subdomain is not wrong. It is perfectly ok to make each subdomain into its own division. If the answer is no, obtain a main domain name and keep that as your official landing page.
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