Traffic and Lead Generation Can Happen By Creating eBooks
Posted by: Stu McLaren in MarketingA lot of people online are saying that eBooks are no longer worth creating and that you’ll never make any money with them. Well, I’m here today to tell you a few reasons why you need to be creating eBooks to increase your online traffic and to act as a lead generation tool.
So why should you be creating eBooks?
Number one, people are going to visit your website if you ever give that eBook away.
But number two, if they come to your website, they are looking for information. If you have an eBook there that covers the information that they’re looking for, number one, you’re already set up in their mind.
I’ll give you an example of what I mean. About a year ago I was the best mad in my friend’s wedding. The thing is, I had never done this before and knew nothing about being a best man.
I turned to the Internet and began searching for tips, instruction and step by step process of what I was supposed to do because I really had no idea. What I found was that I couldn’t find one site with all the information, so I had to piece the information together from multiple sites. It became some what frustrating because I knew if there was an eBook that just put everything together in a simple manner I would have purchased it.
How can I say I actually would have purchased it? Well, in the past I have bought similar eBooks on different topics I was looking for more information on and has outlined the procedure clearly.
There were two reasons why I bought these books, firstly because I was searching for the information. Secondly, the information I was looking for was nicely packaged together in a step by step procedure.
The next reason why you should be creating an eBook is that within the pages of it you can advertise you own products and services.
Just think of your products acting like a funnel, the marketing funnel. Your eBooks are used as products at the top of the funnel. As you make your way down the funnel the products increase in price.
In order to make your costumers more likely to purchase your higher-priced items, you can use your eBooks as a tool to build your trust with them and demonstrate the level of valuable information you provide.
When people know, like and trust someone they are more likely to buy products from them, especially when they provide valuable information. An eBook is your way to show how much value you can provide.
By doing that, by creating an introductory product, you then want to introduce your other higher-priced products and services that those people could purchase from you if they want to take that next step.
Your eBook becomes a platform to advertise your other services and products.
I want to put out a disclaimer here because you do not want to be creating an eBook that is just one big sales pitch. You want to make sure that you provide value in that eBook because you’re on the line here. You’re demonstrating what you can do for that client or customer.
This article, for example is one method I am using. It would be wonderful if you would go and purchase my other products, attend my seminars and work closely with me. I know have to gain your trust and show you that I do provide valuable content before you go and do that.
Providing articles is one way I like to do that. Within each one I try to cram as much information as I can so that you just can’t wait to read my next article or go purchase some of my products.
This philosophy should be taken within your own business and applied to your eBooks. Cram as much information into your eBooks as possible, while mixing in information about your other products and services without it sounding like one big sales pitch. People will be less likely to do more business with you if they see your eBooks as just being sale pitches, it will just turn them off.
There are many reasons why you should be creating eBook, increasing your traffic and providing you a platfrom to introduce your other products or services are just two of them.
May ideas come to you when you need them most!
Entries (RSS)